Everything you Need to Know about Email Marketing Content Writing

Just like any other online marketing strategy, email marketing also requires effective content creation. The content you use will determine whether your email marketing campaign will be a hit or a flop. There is no doubt that email marketing is preferred by the top marketing agencies as a reliable marketing strategy. According to the study, about… Continue reading Everything you Need to Know about Email Marketing Content Writing

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A Beginner’s Guide to Successful Email Marketing Automation

If you want to reach a new horizon of email marketing opportunities, then marketing automation is the way to go. You can get 119% higher click rates by email marketing automation than broadcast emails. Email marketing automation can also get you 18 more revenue than general email campaigns. But what is email marketing automation? It… Continue reading A Beginner’s Guide to Successful Email Marketing Automation

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How Remarketing Work In Adwords

Table of Content What is Remarketing? How does Adwords Remarketing work? Sum-up What is Remarketing? Remarketing or Adwords Remarketing or retargeting is an ingenious and cost-effective way to connect with website visitors that haven’t made a direct inquiry or purchase. It allows the marketer to target audiences that previously visited their website by positioning targeted Ads to… Continue reading How Remarketing Work In Adwords

24 Amazing Hubspot Features That You Shouldn’t Miss

Table of Content Introduction The Hubspot Ecosystem Hubspot Sales Product Hubspot Marketing Product Hubspot CRM Product Hubspot Content Management System (CMS) Wrap-up Introduction There are lots of sales and marketing tools available today, which can make it tough to decide what best suits your demands and which tools can work well together. HubSpot Services brings… Continue reading 24 Amazing Hubspot Features That You Shouldn’t Miss

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Creating A Content Marketing Strategy In Hubspot

Table of Content Introduction Pool your Resources and get Prepared Implementing the Content Strategy Promote your Content Lead Nurturing and Follow-up Conclusion Introduction According to Hubspot, businesses must demonstrate who they are and what expertise they bring to the table because it allows them to appeal to customers and grow their business. One of the… Continue reading Creating A Content Marketing Strategy In Hubspot

B2B Marketing: Having Crm Is Not Enough, Importance Of Marketing Automation Platform

It is quite obvious that your customer’s journey and customer behavior changed. What matters now is how you are going to react as a digital business. Will you take a stand and keep delivering to your customers through new digital channels? Or will you hesitate to take action and see how your market share declines… Continue reading B2B Marketing: Having Crm Is Not Enough, Importance Of Marketing Automation Platform

Imperative Metrics For Measuring Inbound Marketing Efforts

Inbound marketing focusses on positively impacting people and businesses by offering a positive experience. A key component of a successful inbound marketing campaign is the measurement. Inbound marketing metrics are important because they tell you everything you need to know about prospects’ purchase decisions throughout the customer journey. With metrics, You can: • Identify what’s working or… Continue reading Imperative Metrics For Measuring Inbound Marketing Efforts

PPC Advertising Bidding Strategy 2020: Ultimate Guide

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Table of Content Introduction PPC Goals and Bidding Strategies Over to you Introduction Pay-per-click (PPC) advertising is a strategy that allows businesses to get the most out of their marketing budget by capturing leads quickly and efficiently. With PPC advertising, your target market raises their hand to say that they are interested in your product. They do… Continue reading PPC Advertising Bidding Strategy 2020: Ultimate Guide

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B2B Marketing: Getting Started With Email Automation

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The painful truth for a lot of marketers is that leads do not always convert into sales. In fact, Brian Carroll, in his book ‘Lead Generation for the Complex Sale’ (2006) states that 80% of leads don’t convert into sales. Fast forward to 2018, and the situation still looks dire. LeadForesnsics states that in 2018, 50% of… Continue reading B2B Marketing: Getting Started With Email Automation