Author: Tru Performance

Table of Content Changing Customer Needs Leveraging Technology for Digital Growth andOnline Brand Presence Customer Experience is Your True North Star There is no doubt that the Covid-19 pandemic has forced most of us to introspect and make efforts to bring about necessary changes in our lifestyle. But as each person responds differently to a… Continue reading How to Stand Out as a True Marketer During Tough Times – The Pandemic Perspective

Social media marketing is very important to boost brand awareness, drive traffic, and increase conversion rate. Almost everybody is on social media and the number of social media users is increasing every year. In fact, social media users increase by a staggering 328 million between October 2018 and October 2019. If you leverage social media… Continue reading Top Social Media Marketing Tools for Business in 2020

Table of Content What is Digital Marketing? What is Social Media Marketing? How social media and digital marketing are linked? Conclusion What is Digital Marketing? Digital marketing is a type of marketing that is practiced online on the internet. Through digital marketing, one can increase sales and generate revenue. One can establish and create a… Continue reading 7 Top Roles of Social Media in Digital Marketing for Business

Over 40% of the world’s population is on social media according to HubSpot. Social media marketing can be quite tricky. Social media marketing is objective which means that it depends on a targeted goal, unlike traditional marketing. Your marketing strategy should completely depend on your target audience. There are many strategies when it comes to… Continue reading A Beginner’s Guide for Social Media Marketing for Business

Social media marketing has evolved over the past few years and surprisingly it can be used to boost ranking on Google. There are many social media strategies that help increase rank on Google and drive more traffic. According to Hootsuite’s SEO test that was conducted with and without social promotions, there was an average of… Continue reading Top 3 Reasons on How Social Media Marketing Can Boost your SEO

Google’s Search Engine Console has become one of the most important tools for webmasters, designers, business owners, marketing professionals, app developers, and SEOs. Before 2015, Google Search Engine Console was named as Google Webmaster Tool but the name was later changed to be more inclusive of its varied group of users. Table of Content What… Continue reading A Beginner’s Guide to Google’s Search Engine Console

Every marketer’s dream is to get their website rank the highest on Google search pages and to increase their website visibility. And for that, SEO is a must for every online business as it is a dynamic and fast-paced field. SEO can sometimes be stressful especially when you are using outdated trends. However, SEO has… Continue reading A Beginner’s Guide to SEO

There are so many things to do when it comes to running an email marketing campaign. All the email marketing metrics and email marketing KPIs are the most important part of any email marketing campaign to run successfully. We can discuss all the important things about email marketing, mistakes, and examples but nothing would matter… Continue reading How to Measure the Effectiveness of Your Email Campaigns

You have segregated and have done your research to understand your audience but what next? How to obtain your targeted audience’s email address to maintain and build the relationship? It can be quite stressful and frustrating to get your audience’s contact number.  Email marketing plays a huge part in generating revenue and has the capability… Continue reading A Practical guide on how to get an Email Marketing List to Grow your Business

Email marketing is one of the oldest yet most reliable marketing domains. An email marketing service provider (ESP) is considered one of the most important additions to a marketer’s tool belt as email marketing continues to be a vital strategy for marketing. This has remained to be the most effective and quickest way to engage… Continue reading Best 5 Email Marketing Tools in 2020