Google Analytics is one of the most popular web analytics tools available, allowing businesses to track and analyze user behavior on their websites and mobile apps. The previous version of Google Analytics/Universal Analytics has been around for several years, but the newer version – GA4 – was introduced in October 2020 as a more advanced… Continue reading How to migrate to Google Analytics 4: A step-by-step guide.
Author: Tru Performance
How do you increase conversion rate optimization (CRO)?
Introduction Conversion rate optimization (CRO) is improving the performance of a website or landing page by increasing the percentage of visitors who take action, for example, making a purchase or filling out a form. This is typically achieved through a combination of design and testing, using tools like A/B testing and heat mapping to understand… Continue reading How do you increase conversion rate optimization (CRO)?
How to Establish an Account-Based Marketing Strategy?
Introduction to Account-based Marketing Account-Based Marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific accounts rather than a broad range of prospects. By focusing on a select group of accounts, ABM allows businesses to create highly personalized and targeted marketing campaigns that are more likely to generate leads and close… Continue reading How to Establish an Account-Based Marketing Strategy?
Conversion Rate Optimization (CRO): The Complete Guide
What is conversion Rate Optimization? Conversion rate optimization (CRO) is a process used to improve the performance of a digital asset by increasing the percentage of visitors taking action, for example, making a purchase or filling out a form. The goal of CRO is to turn more website visitors into customers by identifying and addressing… Continue reading Conversion Rate Optimization (CRO): The Complete Guide
The Ultimate Guide to Account-Based Marketing (ABM)
What Is Account-Based Marketing (ABM) Account-Based Marketing (ABM) is a strategic and targeted approach to B2B marketing that focuses on specific accounts and individuals within those accounts. ABM aims to create highly personalized campaigns that resonate with the target audience and drive better results from B2B marketing efforts. ABM differs from traditional, broad-based marketing methods… Continue reading The Ultimate Guide to Account-Based Marketing (ABM)
Content marketing: How can it be used to drive professional results?
What Is Content Marketing? Content marketing is one of the most important aspects of running a business in today’s digital age. Content marketing aims to create and distribute valuable and consistent content to attract and retain the target audience. The content can be in the form of text, images, audio, or video. It creates interest… Continue reading Content marketing: How can it be used to drive professional results?
Detailed Guide to Inclusive Marketing Strategy
Detailed Guide to Inclusive Marketing Strategy What is Inclusive Marketing? Inclusive marketing refers to creating an advertising and marketing strategy that considers the diversity of consumers and has been gaining popularity in recent years. This strategy focuses on a campaign that caters to a diverse demographic, including race, ethnicity, gender, sexual orientation, and disability. … Continue reading Detailed Guide to Inclusive Marketing Strategy
Tru Performance Honored as Most Recommended Inbound Marketer in India
Distinguishing the difference between inbound and outbound marketing can work wonders for your business. It can help you leverage your brand from the rest of the market. At Tru Performance, that’s what we aim to do. We’ve been working hard to earn the valuable trust of our clients, and thanks to their support, we continue… Continue reading Tru Performance Honored as Most Recommended Inbound Marketer in India
Zoho Implementation: Tips for Successful Zoho Integration in Your Business
Even though there are various resources and practices both online and offline that help you in learning relationship management, there has to be one solid automation tool that keeps your business articulated. Thus, if you agree with this, then you’ve reached the right place; as in this editorial, you’ll learn some pro tips that will… Continue reading Zoho Implementation: Tips for Successful Zoho Integration in Your Business
How To Write and Send a Professional Email
Are you wondering how to write a professional email? Stress not, because we’ve compiled a comprehensive guide that’ll certainly help you to write a professional email. Well, it may look like writing a professional email is not a big deal, and anybody can write, but unfortunately, it isn’t true. You can write an effective email… Continue reading How To Write and Send a Professional Email
