Handling all your marketing activities can be difficult. Even if you go through today’s to-do list, tomorrow will still bring with it more emails to send, blogs to post, and customers to close. That’s where Marketing Automation managed services or consulting services come in. Providers of marketing automation services use means such as email marketing… Continue reading Benefits Of Outsourcing Your Marketing Automation Campaign
Author: Tru Performance
B2B Marketing: Having Crm Is Not Enough, Importance Of Marketing Automation Platform
It is quite obvious that your customer’s journey and customer behavior changed. What matters now is how you are going to react as a digital business. Will you take a stand and keep delivering to your customers through new digital channels? Or will you hesitate to take action and see how your market share declines… Continue reading B2B Marketing: Having Crm Is Not Enough, Importance Of Marketing Automation Platform
2020 Trends For Establishing Credibility With B2B Inbound Marketing
Lead generation is a key activity for B2B inbound marketing. It encompasses the process of attracting and converting prospects or strangers into customers. In this lead generation process, credibility is an essential ingredient. In other words, what makes a stranger or someone that shows interest in your product or service, decide that you are perfect… Continue reading 2020 Trends For Establishing Credibility With B2B Inbound Marketing
Inbound Marketing Campaign Guide For Marketer
Inbound marketing campaigns can be daunting to plan, run and manage. But with careful planning, you can turn your campaigns into a manageable task. Below is an inbound marketing guide that you can use when planning specific campaigns or to map out your marketing strategy. Table of Content 1. Identify your Audience 2. Set Smartgoals 3. Choose… Continue reading Inbound Marketing Campaign Guide For Marketer
Imperative Metrics For Measuring Inbound Marketing Efforts
Inbound marketing focusses on positively impacting people and businesses by offering a positive experience. A key component of a successful inbound marketing campaign is the measurement. Inbound marketing metrics are important because they tell you everything you need to know about prospects’ purchase decisions throughout the customer journey. With metrics, You can: • Identify what’s working or… Continue reading Imperative Metrics For Measuring Inbound Marketing Efforts
PPC Advertising Bidding Strategy 2020: Ultimate Guide
Table of Content Introduction PPC Goals and Bidding Strategies Over to you Introduction Pay-per-click (PPC) advertising is a strategy that allows businesses to get the most out of their marketing budget by capturing leads quickly and efficiently. With PPC advertising, your target market raises their hand to say that they are interested in your product. They do… Continue reading PPC Advertising Bidding Strategy 2020: Ultimate Guide
B2B Marketing: Getting Started With Email Automation
The painful truth for a lot of marketers is that leads do not always convert into sales. In fact, Brian Carroll, in his book ‘Lead Generation for the Complex Sale’ (2006) states that 80% of leads don’t convert into sales. Fast forward to 2018, and the situation still looks dire. LeadForesnsics states that in 2018, 50% of… Continue reading B2B Marketing: Getting Started With Email Automation
B2B Online Marketing: 5 Ways To Increase Your Online Presence
According to HubSpot’s Demand Generation Benchmarks Report, in 2015, about 80% of companies that did not meet their revenue targets attracted 10,000 visitors or less to their website. On the other hand, companies that attracted more than 10,000 visitors to their website, surpassed their revenue targets. The conclusion here is that having an online presence… Continue reading B2B Online Marketing: 5 Ways To Increase Your Online Presence
B2B Digital Marketing Predictions For 2020
The pace of change in the B2B digital marketing world is faster than ever before. As a digital marketer, you want to not only keep abreast of the latest trends, but you also want to be ahead of what is to come. Staying ahead of the curve will give you the competitive edge that will… Continue reading B2B Digital Marketing Predictions For 2020
Why Account Based Marketing (ABM) Campaigns Are Important To Any B2B Organization?
Table of Content Account Based Marketing(ABM) Campaigns 1. Personalized/Customized Communication 2. Effective Use Of Marketing Resources 3. Higher ROI Account Based Marketing(ABM) Campaigns Account-Based Marketing (ABM) campaigns are gaining popularity among B2B organizations. A growing number of B2B organizations have now embraced this approach as opposed to other traditional marketing models and lead generation techniques.… Continue reading Why Account Based Marketing (ABM) Campaigns Are Important To Any B2B Organization?
