Table of Content Introduction What is Geo-Targeting? Different ways to Use Geo-Targeting to Increase Conversions Optimizing your Website with Geo-targeting to Increase Conversions Conclusion Introduction 80% of customers claim that the experience a company delivers to them is just as valuable as the products/services that it offers. Customers expect highly relevant content and ads to engage and… Continue reading How To Use Geo-Targeting To Increase Conversions
Author: Tru Performance
How To Choose The Right Ads Platform & Strategy (Campaigns) For B2b Marketing
Getting right to the point, there is no magic bullet when it comes to finding the right Ads platform and strategy for your B2B marketing campaign. B2B businesses are not the same which means what will work for one company may not necessarily work for another. Additionally, advertising works differently across industries. However, understanding what your options… Continue reading How To Choose The Right Ads Platform & Strategy (Campaigns) For B2b Marketing
Click-Through Rate: The Science Behind PPC Ads
Table of Content Introduction Why CTR Matters for PPC Campaigns Quality Score and AD Rank What PPC CTR should you Target? Conclusion Introduction CTR or click-through rate is the ratio of the number of people who click on an Ad (clicks) to the number of people who saw the ad (impressions) expressed as a percentage. As such,… Continue reading Click-Through Rate: The Science Behind PPC Ads
10 Ways To Increase Landing Page Conversion Rate
The landing page conversion rate is measured by the number of visitors that perform the desired action as a ratio of the total number of landing page visitors. A high conversion rate indicates that people want what is on offer and can quickly get it. Landing Page Conversion rate is among the top significant factors… Continue reading 10 Ways To Increase Landing Page Conversion Rate
How Remarketing Work In Adwords
Table of Content What is Remarketing? How does Adwords Remarketing work? Sum-up What is Remarketing? Remarketing or Adwords Remarketing or retargeting is an ingenious and cost-effective way to connect with website visitors that haven’t made a direct inquiry or purchase. It allows the marketer to target audiences that previously visited their website by positioning targeted Ads to… Continue reading How Remarketing Work In Adwords
How Can Hubspot Help You Leverage Inbound Marketing?
Table of Content Introduction First, Get Organized! Attracting Audiences through Content Creation Capture your Audience through Forms and Landing Pages Lead Nurturing through Email Managing your leads Evaluate your Data and Improve your Inbound Marketing Strategy Wrap-up Introduction Instead of buying email lists or Ads, Hubspot inbound marketing is about attracting high-quality visitors and leads.… Continue reading How Can Hubspot Help You Leverage Inbound Marketing?
24 Amazing Hubspot Features That You Shouldn’t Miss
Table of Content Introduction The Hubspot Ecosystem Hubspot Sales Product Hubspot Marketing Product Hubspot CRM Product Hubspot Content Management System (CMS) Wrap-up Introduction There are lots of sales and marketing tools available today, which can make it tough to decide what best suits your demands and which tools can work well together. HubSpot Services brings… Continue reading 24 Amazing Hubspot Features That You Shouldn’t Miss
Creating A Content Marketing Strategy In Hubspot
Table of Content Introduction Pool your Resources and get Prepared Implementing the Content Strategy Promote your Content Lead Nurturing and Follow-up Conclusion Introduction According to Hubspot, businesses must demonstrate who they are and what expertise they bring to the table because it allows them to appeal to customers and grow their business. One of the… Continue reading Creating A Content Marketing Strategy In Hubspot
Outsource B2B Marketing: Key Benefits
Almost half of all B2B companies combine in-house marketing solutions with outsourced ones. A hands-on approach in business has its benefits. For example, such an approach is useful for companies that have a culture that is dependent on privacy. When department heads are nervous about sharing business information, it may be more appropriate to hire in-house professionals.… Continue reading Outsource B2B Marketing: Key Benefits
Engaging B2B Customers With Drip Email Campaigns
Table of Content WHAT ARE DRIP MARKETING CAMPAIGNS? HOW CAN BUSINESSES BENEFIT FROM DRIP MARKETING CAMPAIGNS? THANK PEOPLE FOR JOINING THE E-MAIL LIST AND WELCOME THEM NURTURE LEADS AND ENGAGES WITH THEM RENEWALS BRING EXTRA REVENUE AND HOPE INTO OUR WORK UNSUBSCRIBING MAY BE ANOTHER OPPORTUNITY FOR THE INTERACTION WHAT ARE DRIP MARKETING CAMPAIGNS? In… Continue reading Engaging B2B Customers With Drip Email Campaigns
