How to Drive Traffic to your Website and Generate Qualified Leads

website traffic

Driving traffic to your website and generating qualified leads is a straightforward process. Driving traffic to your website is not a tricky job but generating qualified leads can be frustrating. Traffic can be generated through advertising, campaigns, social media, etc. Lead generation is the term used by a person who has shown interest in your… Continue reading How to Drive Traffic to your Website and Generate Qualified Leads

Published
Categorized as MOSS

Top 6 Common Email Marketing Mistakes you need to Avoid at any Cost

It is essential to include email marketing campaigns into your marketing strategy no matter what type of business you have or what industry you are in. Digital marketers often have a misconception that email marketing is dead, but that is not the case.  If you are unable to make any profit or revenue through email… Continue reading Top 6 Common Email Marketing Mistakes you need to Avoid at any Cost

Published
Categorized as MOSS

How to Increase User Engagement and Boost ROI in your Email Campaigns

User engagement and boosting ROI in your email campaigns largely depend on how interactive your content is. But what is interactive content?  Interactive content is anything that your customers interact with such as a swipe or a click. Interactive content is likely to increase click to open rate by 73%. Including videos in your emails… Continue reading How to Increase User Engagement and Boost ROI in your Email Campaigns

Published
Categorized as MOSS

How to Generate Revenue through Email Marketing

It takes more than just sending a few emails to your users every month to generate good revenue. Email marketing requires an effective strategy that begins with email components to marketing automation. Email marketing is considered one of the most effective marketing tools. Almost everybody has an email account. According to studies, 59% of B2B… Continue reading How to Generate Revenue through Email Marketing

Published
Categorized as Blog, MOSS

How to Increase Email Response Rate

Composite image of laptop and mouse put on a desk with letter icons

Many email metrics can help you keep track of your progress. However, the most important metric is the email response rate. Open rate and click rate are important, but through response rate, you will understand how many of your users were interested in your product or service. Are your user’s responding to your emails? Are… Continue reading How to Increase Email Response Rate

Published
Categorized as Blog

Everything you Need to Know about Email Marketing Content Writing

Just like any other online marketing strategy, email marketing also requires effective content creation. The content you use will determine whether your email marketing campaign will be a hit or a flop. There is no doubt that email marketing is preferred by the top marketing agencies as a reliable marketing strategy. According to the study, about… Continue reading Everything you Need to Know about Email Marketing Content Writing

Published
Categorized as Blog

A Beginner’s Guide to Successful Email Marketing Automation

If you want to reach a new horizon of email marketing opportunities, then marketing automation is the way to go. You can get 119% higher click rates by email marketing automation than broadcast emails. Email marketing automation can also get you 18 more revenue than general email campaigns. But what is email marketing automation? It… Continue reading A Beginner’s Guide to Successful Email Marketing Automation

Published
Categorized as Blog

The Ultimate Content Marketing Tools to Increase ROI

According to the drum, the content marketing industry is growing vigorously and it is expected to climb by US$217.3 billion in 2021. Now, why invest so much money in Content marketing? Content marketing, if optimized and planned correctly, can generate enormous ROI and increase value than traditional marketing. Traditional marketing is expensive and the results… Continue reading The Ultimate Content Marketing Tools to Increase ROI

Published
Categorized as MOSS